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Productising People Analytics at Global Scale

Productising People Analytics at Global Scale


Fireside chat


Ian O'Keefe

Head of Data Science, Global Talent Management


The productisation of People Analytics is the next horizon for HR, whichever industry it operates in. Ian O’Keefe, who leads People Analytics globally at Amazon, will show how People Analytics is embedded throughout the entire corporate structure, working backwards from customers, working with data science teams and senior leaders, using both centralised and federated models. Ian talks with Max Blumberg to share some GTM successes, and offer advice and reflections.

Fireside chat hosted by Max Blumberg, recorded live at People Analytics World, April 2022

Shipping insights that influence behaviour to improve business outcomes is the north star of many People Analytics teams. At Amazon, this north star is realised through the unification of Science, Product, and Technology. We deliver talent insights and influence behaviour in scalable consumer-grade product formats.

This session will explore:

  • Working backwards from the customer to inform human decision-making and improve talent outcomes
  • Science capabilities (DE, BIE, DS, RS, AS, etc.) needed to partner with Product and Tech teams
  • Partnering with senior HR stakeholders and federated Science teams
  • GTM Science successes (e.g. evaluation, promotion, infrastructure)
  • Some advice and reflections about practicality (e.g. 1>2>0)

Learning outcomes:

  • How to build and scale People Analytics products
  • How to identify and navigate tensions in a federated analytics environment.
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Ian O'Keefe Amazon

Ian O'Keefe

Head of Data Science, Global Talent Management


Ian O’Keefe is a People Analytics leader with over 20 years of experience delivering data-driven insights to Fortune 100 organizations. He is currently a Director and the Head of Global Talent Analytics at Amazon. He leads a cross-disciplinary team of science practitioners that create data-driven solutions for over 1M employees worldwide. Prior to Amazon, Ian was a Managing Director and Head of the Global Workforce Analytics team at JPMorgan Chase covering the JPMC footprint of 250,000 employees in over 60 markets globally. Ian joined JPMC in 2016 from Google where he led People Analytics for the Global Sales and Marketing organizations. Before Google, he was the Head of Talent Analytics at Sears Holdings and established a Process Analytics team at American Express. Ian began his career at a market research start-up (which was later acquired by Nielsen BASES), then transitioned into Deloitte’s Human Capital Consulting practice, before establishing his own practice. Ian earned a BA in Psychology from the University of Virginia and a Masters in Predictive Analytics from Northwestern University. Ian lives in northern Virginia with his wife Michelle and their two children Emma and Brandon.

Max Blumberg People Analytics Operating Model

Max Blumberg


The Blumberg Partnership

Max Blumberg, PhD is founder of the Blumberg Partnership, a Top 50 People Analytics consultancy that delivers global analytics and salesforce solutions to organisations like Nestle, Lloyds Register, the BBC, Rentokil Initial, Barclays Corporate and the CIPD.

Prior to this, Max worked as a management consultant at Accenture, after which he founded and successfully exited a technology start-up. In addition to his commercial work, Max is also a Visiting Professor at Leeds University Business School and a Visiting Researcher at Goldsmiths, University of London.