People Analytics Podcast: Kevin Moore from USA Today– Setting up HR Analytics ¦ TPAP015

USA Today and their publishing network Gannett recently implemented HR Analytics from scratch. The man who led the project, Kevin Moore, joins the People Analytics Podcast - a series of lively conversations with leading practitioners, thought leaders and tech pioneers from a variety of backgrounds from around the globe.

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Kevin Moore - Head of People Analytics, Gannett (publisher of USA Today)

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Max Blumberg

Max Blumberg - Visiting Researcher, Goldsmiths College

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Episode 15: Setting Up People Analytics at USA Today

Max Blumberg talks with Kevin Moore, Head of People Analytics at Gannett, home of USA Today. 

Kevin shares his experience and lessons with us, describing how he built this new function to serve customers across the enterprise. They discuss:


  • What is the roadmap for creating cost-effective yet highly effective analytics function
  • Finding the right balance between what to insource and what to outsource
  • How to decide which analytics projects to monetize and how to approach this
  • How effective is predictive analytics in the real world

Kevin Moore is the Head of People Analytics at Gannett, publisher of the USA Today newspaper. He developed the HR analytics and reporting programme to serve all levels of clients across the organisation consisting of standard reports, ad-hoc reports, predictive analytics, special studies, and surveys.

Prior to Gannett Kevin spent the majority of his career in HR Consulting serving clients across industries with HR analytics, change management, workforce planning, employee survey, and process improvement efforts.

Kevin holds a Masters in Human Resources Management and is a Certified as a Strategic Workforce Planner.

Dr Max Blumberg is founder of the Blumberg Partnership, a Top 50 analytics consultancy which provides innovative analytics consultancy to organisations including Nestle, Lloyds Register, the BBC, Rentokil Initial, Barclays Corporate and the CIPD.

Max is also a Visiting Researcher at Goldsmiths, University of London, a Chartered Psychologist and Associate Fellow of the British Psychological Society.