Data Visualisation Masterclasses
with Cole Nussbaumer

Book now, limited availability

18 June 2019 

Dublin (Radisson Blu Royal)

25 June 2019 

Copenhagen (Marriott)

27 June 2019 

Zurich (Novotel City West)

“In Storytelling with Data, Cole Nussbaumer has created an of-the-moment complement to the work of data visualization pioneers like Edward Tufte. She’s worked at - and with - some of the most data-driven organizations on the planet, as well as some of the most mission-driven, data-free institutions. In both cases, she’s helped sharpen their messages, and their thinking.”

Laszlo Bock, SVP of People Operations, Google, and author of ‘Work Rules!’

Hear about Cole's workshops directly from the people who attended.


Cole Nussbaumer - Exclusive Workshops

An unmissable opportunity to learn

from the world's leading Data Storytelling expert

Practical, hands-on course for any professional in any domain of business or academia

Everything you need to tell a powerful story with your data

  • Understand the context
  • Choose an appropriate visual display
  • Identify and eliminate clutter
  • Draw attention where you want your audience to look, and
  • Tell a story.

Concepts are made concrete via the numerous real world examples and hands-on learning through a variety of individual and small group exercises.


Learn the most effective ways to present data and tell a story, to increase customer engagement, make a lasting impression on the audience and show the value.

Data Visualisation DataViz Meet London Workshop

Learn how to present results and projections that clearly convey your message, using techniques that highlight your key data and lead to real change.


Discover the methods and approaches that will turn your data into a coherent and inspiring story, make a major impact and start driving action.

Book your place below, email us here, or call +44 (0)203 290 3221

“We have so much data that it can be hard to get people to pay attention to our critical findings. Cole Nussbaumer Knaflic taught us valuable lessons in her workshop and it is fantastic to see these expanded upon in Storytelling with Data. My team is already using the lessons Cole teaches to move people to action as they see new pearls of understanding and make a difference in the lives of others. Now others can, too!”

— Eleanor Bell, Director of Business Analytics, Bill & Melinda Gates Foundation

"I really loved today. Cole really practices what she preaches: she took the attendees on a journey, made it really practical, and brought it all to life. Everyone learned a lot."

- Bernard Marr, Forbes columnist, and masterclass participant, Feb 2018
Recognised by LinkedIn as one of the top 5 business influencers in the world
No 1 LinkedIn influencer in the UK , 2018/2019

Listen to the 8-minute interview with David Green, Cole Nussbaumer and Bernard Marr
after the previous Tucana 'Storytelling With Data' Masterclass in London

This masterclass is designed to be accessible to all business functions.

While examples used may be in one domain or another, the general principles and techniques that Cole teaches span all industries. Irrespective of your domain, you will learn by joining this illuminating, hands-on session.

What do people like most about the masterclass?

From 188 attendees at 4 workshops
in 2018

Satisfaction score: 100%

Useful for your
own work:

Cole as a teacher:

Would recommend
to others:

"Moderator skills - Cole is fantastic! The amount presented was not boring even a minute. It was practical and very relevant for my job"

"The speed with which we moved into practical application."

"The whole session was full of practical examples, highly applicable for my business life. Cole is an impressive facilitator and you can really see that she loves storytelling with data and has a huge experience. I was fascinated listening to her (I would never have imagined that data can be so fun!) It was absolutely worth the trip and investment! Can't wait to work on my next presentation!"

"I liked the ideas we received (e.g. story boarding was a great idea) as I think we do not allocate much time to spend on learning how to improve the way we work with our tools, and we try to get by with what we know. It was a good experience to have someone take you through ways to do it better, and I enjoyed the session"

"Cole’s energy and insights lit up the room. Such clarity of thought and easy-to-understand concepts. She makes it look easy, but only because she has put so much hard work and thought into her ideas."

"Cole was very knowledgeable and was totally on point on with our business needs"

"That Cole did not focus on specific software or data types, but framed the subject using concepts of design and function."

"The content as whole was exactly what I wanted from the day. I enjoyed that it was a 'no laptop' course, as this takes away a lot of distraction and enables more focus on the course and its contents and message."

"I liked the course was beginning to end, it was set up with the right foundations, and working through the examples in both small groups and with the whole group was very useful to see other people’s points of view and ideas."

Book your place below, email us here, or call +44 (0)203 290 3221

cole nussbaumer storytelling with data visualisation

Hear Cole's fascinating and revealing interview with Mark Lawrence,
Director Organisation & People Analytics, GlaxoSmithKline

Practical and Concrete

Being able to tell stories with data is a skill that’s becoming ever more important in our world of increasing data and desire for data-driven decision making.

An effective data visualisation can mean the difference between success and failure when it comes to communicating the findings of your study, raising money for your project, presenting to your board, or simply getting your point across to your audience.

When it comes to this, many people face a similar challenge: they recognise the need to be able to communicate effectively with data, but feel they lack expertise in this space.

These 1-day workshops directly address this challenge, imparting the skills needed to excel in this space. The sessions combine theory with practical application of content design and data visualisation best practices, with a focus on telling a compelling story with data.

Storytelling with Data Masterclass

“Cole – your session was awesome. Can’t wait to take these lessons back to my team.”

One of the world's undisputed masters
of Data Visualisation techniques


Cole Nussbaumer

Founder, Storytelling with Data

Former People Analytics Manager, Google

Creator of Google's own internal Data Visualisation training

Author of Amazon Bestseller 'Storytelling with Data'

All participants will receive a free signed copy of Cole's book (RRP £31.99)

Storytelling With Data

Based in San Francisco with clients across Silicon Valley and around the world, Cole is appearing exclusively at Tucana public workshops in Europe in 2018.

This is therefore a unique chance to meet and learn from this globally-recognised master of effective and high-impact Data Visualisation.

Cole Nussbaumer was the top-rated speaker at People Analytics World 2015 and 2017, and both her previous Masterclasses sold out all places well in advance.

Cole Nussbaumer - Biography

Cole Nussbaumer Knaflic tells stories with data. She is the author of Storytelling with Data: a Data Visualisation Guide for Business Professionals and writes the popular blog storytellingwithdata.com. Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organisations all over the world. Her unique talent was honed over the past decade through analytical roles in banking, private equity, and most recently as a manager on the Google People Analytics team. At Google, she used a data-driven approach to inform innovative people programs and management practices, ensuring that Google attracted, developed, and retained great talent and that the organisation was best aligned to meet business needs. Cole travelled to Google offices throughout the US and Europe to teach the course she developed on data visualisation. She has also acted as an adjunct faculty member at MICA, where she taught Introduction to Information Visualisation, and has guest lectured at Stanford and Northwestern universities. Cole has a BSc in Applied Math and an MBA, both from the University of Washington. When she isn’t ridding the world of ineffective graphs one pie at a time, she is baking them, travelling, and embarking on adventures with her husband and young children in San Francisco.

More praise for Cole's workshops:

“Very few training seminars that I’ve attended have been as directly applicable to my work as this one. I would definitely recommend it.”

“This is a great intro course that everyone who ever presents information in written or slide form needs to attend. The logical framework for how to step back and think through the ‘why’ of the data you want to share, then the link to the visual representation was well done.”

“I am INCREDIBLY judgmental and impatient with poorly planned and executed presentations. You were AMAZINGLY engaging and informative! It was immediately clear where I could utilize your training.”

“I’ve attended 5 or 6 half-day and full-day dataviz trainings in the past year and yours has been the best.”

“What did I like most? All of it. Super informative, fascinating, applicable content. Great, engaging presentation. Interesting content. Great tips and tricks.”

Everything you need to tell a powerful story with your data

who should attend

Those needing to communicate with data on a regular basis will be best served by this workshop. This includes but is not limited to:

  • Leaders needing to communicate in a data-driven way to their boards or investors
  • Managers wanting to understand best practices and provide helpful feedback to their teams
  • Analysts preparing data for internal or external stakeholders to drive informed decision making
  • Data scientists or statisticians needing to share their insights with less technical audiences
  • Students preparing for their dissertation or needing to communicate results of their study

The masterclass is open to all - you don't need to work in any specific business domain to get full value from attending.

From a technical standpoint, it will be helpful for those attending to have an understanding one or more tools for graphing and communicating with data (e.g. Excel, Tableau, PowerPoint). The workshop itself will be low-tech, utilising paper and pens for exercises (laptops are best left at home). The lessons will focus on best practices that can be applied in any data visualisation or presentation software.

what you will learn

At the end of this interactive workshop, participants should be able to:

  • Comprehend the difference between effective and poor visuals and identify examples of each
  • Understand the importance of context and audience when crafting visual communications
  • Be familiar with the Big Idea and storyboarding for strategising message and planning content
  • Know what type of visual to use when, given the information that is to be displayed
  • Recognise clutter that doesn’t add informative value and be comfortable cutting from visuals
  • Employ preattentive attributes to direct attention and provide a visual hierarchy of information
  • Craft a narrative and know what text is essential to aid the audience’s interpretation of information
  • Recognise the power of moving beyond simply showing data to telling a story with data
  • Synthesise lessons learned to transform a poor visual into an effective visual story

Masterclass Agenda

08.00 - Registration opens; refreshments and networking
09.00 - Course begins
10.15 - Morning break; refreshments and networking
12.15 - Lunch; meat/fish/vegetable options
15.15 - Afternoon break; refreshments and networking
16.30 - Course ends

All refreshments and lunches, as well as a signed copy of Cole's book "Storytelling with Data: A Data Visualization Guide for Business Professionals", are included in the package for all attendees.

  • Lesson 1: understand the context

Discuss importance of identifying specific audience and action

  • Lesson 2: choose an appropriate visual display

Review common data visualisations, use cases, and examples

  • Lesson 3: identify & eliminate clutter

Introduce the Gestalt Principles; discuss issues with lack of contrast

  • Lesson 4: focus your audience’s attention

Demonstrate the power of preattentive attributes like colour, size, and position

  • Lesson 5: tell a story

Illustrate the importance of narrative and words when communicating with data

  • Applying all we’ve learned: small group work
  • Applying all we’ve learned: share + discuss
  • Recap, where to learn more, final Q&A, wrap up

Book Now - Limited Places Available

Book your place below, email us here, or call +44 (0)203 290 3221

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Prices are ex-VAT, which must be added to the final cost at the current local rate for events in Zurich and Copenhagen. In Dublin, the course is exempt from VAT, so no VAT will be added for registrations from VAT-registered organisations under the reverse charge rule. For non-VAT-registered customers, Spanish VAT will be added at the current rate. Bookings are subject to the Terms and Conditions. For more information, or for assistance with booking, please call +44 (0)203 290 3221 or email contact@storytellingwithdata.co.uk


18 June 2019

Radisson Blu Royal Hotel, Golden Lane, Dublin, Republic of Ireland

27 June 2019

Novotel Zurich City West, Schiffbaustrasse 13, 8005 Zürich, Switzerland

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