Storytelling with Data, Cole Nussbaumer

Data Visualisation meets Storytelling

Learn to use Data to Inform and Drive Action

Masterclass with Cole Nussbaumer Knaflic
26 October, Convene, London EC2N 4BQ

UPDATED CONTENT FOR 2022
Incorporating new, practical lessons from Cole’s latest Amazon bestseller, “Storytelling with Data: Let’s Practice!“

Non-technical data visualisation workshop for business professionals and academics

Registration now open

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Context

Identify your audience, their biases, what data could influence them, and define the successful outcome.

MESSAGE

Select the right visual to achieve your objectives, fine-tune the design by identifying and removing clutter.

Cole Nussbaumer Storytelling with Data discuss

STORY

Use narrative planning to guide your audience to your conclusion and lead them to take action.

Techniques that Drive the Success of the World's Leading Brands

Cole Nussbaumer Knaflic’s “Storytelling with Data” masterclasses draw people from all over the world to learn this famously effective methodology.

Some of the world’s most successful companies have called on Cole’s expertise for in-house data visualisation and storytelling training.

Now this same training is available for a fraction of the cost at this public workshop.

Book now

Just some of the companies that have been trained in-house
in telling effective stories with data by Cole Nussbaumer Knaflic

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WHO SHOULD ATTEND

Those needing to communicate with data on a regular basis – whoever the audience is.

The masterclass is open to all – you don’t need to work in any specific business domain to get full value from attending.

This includes, but is not limited to:

  • Leaders needing to communicate in a data-driven way to their boards or investors
  • Managers wanting to understand best practices and provide helpful feedback to their teams
  • Analysts and front-end developers preparing data for internal or external stakeholders to drive informed decision making
  • Data scientists or statisticians needing to share their insights with less technical audiences
  • Journalists and marketers who need to communicate data to a wide audience, influence opinion and drive them to take action.

TESTIMONIALS

“In Storytelling with Data, Cole Nussbaumer has created an of-the-moment complement to the work of data visualization pioneers like Edward Tufte. She’s worked at - and with - some of the most data-driven organizations on the planet, as well as some of the most mission-driven, data-free institutions. In both cases, she’s helped sharpen their messages, and their thinking.”
Laszlo Bock
Laszlo BockSVP People Operations, Google
“We have so much data that it can be hard to get people to pay attention to our critical findings. Cole Nussbaumer Knaflic taught us valuable lessons in her workshop and it is fantastic to see these expanded upon in Storytelling with Data. My team is already using the lessons Cole teaches to move people to action as they see new pearls of understanding and make a difference in the lives of others. Now others can, too!”
Eleanor Bell
Eleanor BellDirector of Strategy, Planning and Management, IT and Chief of Staff - Bill & Melinda Gates Foundation
"I really loved today. Cole really practices what she preaches: she took the attendees on a journey, made it really practical, and brought it all to life. Everyone learned a lot."
Bernard Marr
Bernard MarrForbes Columnist; Advisor to World Economic Forum
"Very eye-opening, I highly recommend this course."
David Green
David GreenExecutive Director - IBM
"The whole session was full of practical examples, highly applicable for my business life. Cole is an impressive facilitator and you can really see that she loves storytelling with data and has a huge experience. I was fascinated listening to her (I would never have imagined that data can be so fun!) It was absolutely worth the trip and investment! Can't wait to work on my next presentation!"
Attendee feedbackSWD Masterclass, November 2018, London
"I liked the ideas we received (e.g. story boarding was a great idea) as I think we do not allocate much time to spend on learning how to improve the way we work with our tools, and we try to get by with what we know. It was a good experience to have someone take you through ways to do it better, and I enjoyed the session
Attendee feedbackSWD Masterclass, November 2018, London
"Cole’s energy and insights lit up the room. Such clarity of thought and easy-to-understand concepts. She makes it look easy, but only because she has put so much hard work and thought into her ideas."
Attendee feedbackSWD Masterclass, November 2018, London
"Cole was very knowledgeable and was totally on point on with our business needs"
Attendee feedbackSWD Masterclass, January 2019, London
"I really liked that Cole did not focus on specific software or data types, but framed the subject using concepts of design and function."
Attendee feedbackSWD Masterclass, January 2019, London
"The content as whole was exactly what I wanted from the day. I enjoyed that it was a 'no laptop' course, as this takes away a lot of distraction and enables more focus on the course and its contents and message."
Attendee feedbackSWD Masterclass, January 2019, London
"I liked the course was beginning to end, it was set up with the right foundations, and working through the examples in both small groups and with the whole group was very useful to see other people’s points of view and ideas."
Attendee feedbackSWD Masterclass, January 2019, London
“I teach data-driven storytelling and communication to undergraduate, Ph.D. students, MBAs, and executives. Across all of these, Storytelling with Data is my core textbook and in every class, students want more from Cole ― particularly in the form of hands-on remakes."
Steven Franconeri, Professor of Psychology, Director of the Cognitive Science Program and the Visual Thinking Lab at Northwestern University
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Click below to hear Cole’s chat with David Green and Bernard Marr from a previous Storytelling with Data masterclass, in partnershoip with Tucana

AGENDA

  • Lesson 1: Understand the context
  • Lesson 2: Choose an appropriate visual display
  • Lesson 3: Identify and eliminate clutter
  • Lesson 4: Focus the audience's attention
  • Lesson 5: Tell a story
Book now

Full day workshop: 09:00 – 16:30

£795 per person 
Note that 20% VAT must be added to all orders. UK/EU business customers can reclaim this amount as normal.

LIMITED CAPACITY – For more details on the content of this course, and the valuable knowledge and skills you will learn, get in touch below.

This is the only scheduled workshop in Europe with Cole in 2022

>> Reserve space now for you and your team <<

Group discounts – get in touch to discuss your needs

For all attendees:
Free, signed copy of “Storytelling with Data” (2015)
Free, signed copy of “Storytelling With Data: Let’s Practice!” (2019)
Free, signed copy of Cole’s new book, “Storytelling with You” (2022)