Tony Truong

Tony Truong

Tony Truong

Director, Head of People Analytics & Insights, DocuSign

docusign people analytics

Building a High-Impact Recruiting Team Through Analytics

Learn about how DocuSign is strengthening the link between recruiting and business outcomes through an analytical approach to managing recruiter performance.

We all know that hitting hiring targets with quality is critical to the success of any organisation, regardless of size. However, something has been lost along the way as recruiting teams chase down the almighty hiring target.

What about the Recruiter and their development? How do you nurture and unleash their potential?

It’s not just about the hiring number if you want to build a high-performing and engaged recruiting team! Learn about how DocuSign is strengthening the link between recruiting and business outcomes through an analytical approach to managing recruiter performance.

The Context

  • Aligning to company goals without additional investment
  • Increasing disengagement on the recruiting team as seen in the engagement survey results
  • No existing structure around recruiter development
  • No sustainable process to manage recruiter performance beyond hitting hiring goals
  • Negative business implications tied to recruiter productivity, rising recruiting costs, and potential revenue impacts.

The Project

  • Created a scoring methodology for hiring attainment
  • Measured other factors critical to recruitment success through surveys
  • Aggregated into a recruiter scorecard for managers and recruiters
  • By leading with data, and implementing a sustainable recruiting performance model, we established stronger alignment between recruiting activity and business objectives.

What You Will Learn

  • How to develop a culture of on-going feedback valued by recruiters
  • Understand the critical relationship between recruiter performance and business outcomes
  • How to create an easy-to-implement, sustainable recruiting performance model that captures your own business objectives and values.

Analytics Sophistication: Early - Medium

Day: 2

Track: Action

Tony Truong is the Head of People Analytics at DocuSign, where he leads a team that delivers data-driven insights to guide decision making and strategic talent planning to drive company performance.

The team’s responsibilities include talent strategy & analytics, strategic workforce planning, global employee surveys, and operational reporting.

Prior to DocuSign, Tony was the Head of People Analytics at Pandora where he built the function from the ground up and he was the first Recruiting Analytics Leader at Salesforce. He resides in San Francisco, California.

Company: Docusign

Industry: Technology

Employees: 1,000-5,000


DocuSign is a San Francisco- and Seattle-based company that provides electronic signature technology and Digital Transaction Management services for facilitating electronic exchanges of contracts and signed documents. DocuSign’s features include authentication services, user identity management and workflow automation.

Signatures processed by DocuSign are comparable to traditional signatures based on the product's compliance with the ESIGN Act as well as the European Union’s Directive 1999/93/EC on electronic signatures.


Company website

Tucana - People Analytics World/Forum

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