Chief HR Officer, Millward Brown
Sofia Sanchez has been Chief HR Officer at Millward Brown Europe since March 2014. In this role, she has led and deployed the people strategy to support the business transformation across Europe. Prior to this, from January 2012, Sofia was Chief HR Officer for Latin America where she supported accelerated business growth whilst strengthening the HR network.
Sofia joined Millward Brown from AstraZeneca, where she developed her international career. As Global HR VP based in Wilmington, USA, Sofia instigated and oversaw the global HR transformation project. Before this, she was the Regional HR Director for Latin America based in Miami, where she supported the emerging markets growth strategy, following a Global HR strategic project role based in London, and a full turnaround of the business in Mexico.
Throughout her career, Sofia has worked across Europe, North America and Latin America in different industries, including leadership HR positions at Sara Lee Corporation, Kraft General Foods, Warner Lambert and Hewlett Packard.
Sofia studied Business Administration at La Salle University in Mexico City and completed the Strategic Human Resources Management Program at Harvard Business School.