Peter Wilde

Peter Wilde

Peter Wilde

Managing Director, Employee Research (UK)

Former Head of Employee Research & Insight, UBS and Unilever

Is the Annual Engagement Survey Dead?

How Technology is Changing the Way we Listen

The benefits of different approaches to employee insight; which is right for you?

Much like with the annual appraisal, there are clarion calls for wholesale changes in how organisations listen to their people.
In the digital world, waiting isn’t an option. With tech-savvy Gen Y now the largest group in the workforce, people are expecting instant feedback on their performance and their opinions. The question is how do you stop ‘instant’ meaning trivial, useless or even damaging?
What’s best for your organisation? Where is the sweet spot between a survey every two years and having to hit a smiley or a frown on your way out of the office? This session will examine the current techniques, where they work (and don’t) and how you can find the perfect balance for your organisation.
The presentation examines this opportunity and discusses three key areas:
1. How did we get here? A history of tech and listening – from paper surveys to the onset of big data and real-time feedback.
2. Are the reports of the death of the annual staff survey greatly exaggerated? Is there still a place for them? What do we lose if we scrap them altogether?
3. How has tech created new opportunities and what are the challenges it has created? Does instant feedback equal useful feedback?
Stage: Impact
Analytics maturity level: Early – Medium

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For the past twenty years, Peter has worked solely as an employee engagement specialist. As part of the engagement team at Ipsos MORI, he conducted global projects for a range of organisations, including Coca-Cola, Cadbury-Schweppes, and The BBC as well as several financial services firms.

In 2004, Peter joined UBS, a move which saw him take on the role of overseeing engagement research globally. He developed a centre of excellence within the organisation and his ‘employee lifecycle’ research model is now implemented across the Firm. Peter’s work on engagement in 2007 led to UBS being included in the Financial Times’ Great Place To Work list.

Peter went on to be named a ‘Top 50’ industry figure to watch by the Market Research Society journal Research and was profiled in the 2010 edition of The Psychologist magazine. Peter brings a deep understanding of engagement, employee research and human capital. He is a regular presenter at industry conferences as well as being a renowned expert on employee engagement and author of academic and conference papers. In 2011, he became Global Head of Employee Insight for Unilever and was profiled in The Sunday Telegraph. In 2012, Peter quit Unilever to launch Employee Research, who now conduct research for Pepsi Lipton, NHS, First Group and Boots.

Telephone: 020 7060 7116

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