Olly Britnell

Olly Britnell

Olly Britnell

Head of Global Workforce Analytics, Experian

experian people analytics

Using In-House Analytics Capability to Develop HR’s Own Analytics Maturity

Experian used the analytics skills already present across the organisation to help drive maturity in the type of insights and analytics delivered by the HR team. Learn how they achieved this.

The Context

Experian has data and analytics in its DNA, so these skills are present in areas across the organisation. The same applies to most organisations - functions like Finance, IT, Marketing, Procurement, Supply Chain and Sales generally all have some degree of analytics capability.

In HR, the story was somewhat different. There was data spread across multiple system, with limited analytics capability across the wider HR function.

There was a strong pull from business for more HR data and insight, and limited budget and team capacity.

The Project

The global workforce analytics team have used the existing analytics capability in other functions to their advantage, and leveraged this engagement to help drive maturity in the type of insights and analytics delivered by the HR team.

Through implementing new self-service HR analytics technology, to building predictive analytics tools utilising proprietary datasets, the team have developed the HR function at Experian to be insight-led, and support all people decisions across the business with data.

What You Will Learn

  • Understand how using internal expertise can help expedite your journey
  • Insights on how we have engaged the wider HR function in using data, and developing predictive analytics.

Analytics Sophistication: Medium - Advanced

Day: 2

Track: Action

Olly Britnell is the global lead for all HR and Workforce reporting and analytics at Experian - the FTSE 50 market leader in credit data and business and consumer analytics.

His team’s focus ranges from delivering core MI to predictive capabilities across the full employee life cycle. They deliver strategically aligned people measurement providing insightful analytics to support all people decisions in Experian. This has included developing predictive capabilities leveraging Experian’s proprietary consumer data sets.

Prior to joining Experian, Olly was a Director at PWC within their HR Consulting practice and led the Saratoga benchmarking & analytics capability in the UK.

Company: Experian

Industry: Business Services

Employees: 17,000


Experian plc is a global information services group with operations in 40 countries, with corporate headquarters in Dublin, Republic of Ireland and operational headquarters in Nottingham, United Kingdom; Costa Mesa, California, United States; São Paulo, Brazil; and Heredia, Costa Rica. The company now employs 17,000 people. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.


Company website

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