Nanne Brouwer

Nanne Brouwer

Nanne Brouwer

Head of HR Analytics & Controller HR Function, Philips

philips people hr analytics conference

Identifying Employee Traits and Behaviours that Impact the Performance of the Business

How Philips are analysing behaviours and correlating them with financial outcomes, which allows the nurturing of the real positive traits, and also to show bottom line impact at board level.

The Context

  • One business unit was struggling
  • Some changes were made, but performance wasn't greatly affected
  • If it is true that people drive business performance, what is it specifically about people that drives it?
  • In a company of several thousand people, how can it be identified - with reasonable certainty - the behaviours of the people that are helping the company succeed, how can this be demonstrated, and how can these behaviours then be nurtured in others?

The Project

  • Each year a full PPM round takes place; managers and peers give feedback on each person, and most of that is on behaviour
  • Text analysis - proprietary code, based on marketing analytics used to analyse all the views that customers express publicly about Philips' products
  • The same approach is used on Performance Analytics
  • Certain behaviours were identified, and it was shown how they impact the PPM score
  • Individuals and teams now look at the behaviours they exhibit, and see how they are contributing - or otherwise - to business goals.

What You Will Learn

  • The approach that Philips took
  • The methodology that led to the insights they gained
  • The skills and people that makes up the team
  • How the idea was sold to line management
  • How the results were communicated
  • What was done to drive action based on the results of this analysis
  • How they oversaw a change in culture across the organisation, based on solid data and analytics.

Analytics Sophistication: Medium - Advanced

Day: 2

Track: Strategy

Company: Philips

Industry: Technology

Employees: 105,000


Koninklijke Philips N.V. (Royal Philips Electronics of the Netherlands, commonly known as Philips) is a Dutch technology company headquartered in Amsterdam with primary divisions focused in the areas of electronics, healthcare and lighting. It was founded in Eindhoven in 1891, by Gerard Philips and his father Frederik. It is one of the largest electronics companies in the world and employs around 105,000 people across more than 60 countries.


Company website

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