David Shanklin

David Shanklin

David Shanklin

Head of Culture Strategy, CultureIQ

cultureiq people analytics

Driving Business Outcomes through Culture Data

Company culture is no longer a soft topic. Using Guidewire as an example, David Shanklin and Ian Creamer will explain how leaders can quantify and track company culture, enabling a more strategic and data-driven approach to people operations.

Learn about the power of culture data, opportunities for applying culture analytics in your organisation, and how to focus your efforts for maximum impact.

The Context

A strategic company culture is key to linking employee engagement and business success. The old approach of “gut feel” and “management by opinion” are no longer sufficient to ensure your culture is aligned with your business strategy and working toward your business goals.

Guidewire, our primary case study, serves as an example of this common challenge.

  • Guidewire was navigating large amounts of organisational change with more on the horizon, resulting in rising concerns about scaling their culture and maintaining high levels of employee engagement.
  • Leaders had assumptions and hunches about their culture and how to manage it, but lacked the necessary data fully understand where to focus.

The Project

Collecting and analysing culture data from employees enables strategic alignment and informed decision making about people operations.

CultureIQ partnered with Guidewire to collect accurate culture data from employees. We analysed this data across demographic groups to dispel inhibiting assumptions and empower leaders to make smarter people and business decisions during times of change.

What You Will Learn

The difference between culture and engagement

Approaches for measuring culture and engagement

How to recognise opportunities for analysing people and culture data

Real world examples of how companies are collecting and leveraging this data.

Analytics Sophistication: All

Day: 1

Track: Future

David Shanklin is the Head of Culture Strategy at CultureIQ, where he specializes in helping executives build high-performance, purpose-driven cultures. Thoughtful and analytical, David excels at helping leaders achieve meaningful outcomes from data obtained through CultureIQ assessment tools.

Prior to joining CultureIQ, David led the Associate Consultant and Analyst team at Great Place to Work. Previously, David has managed high-potential succession processes for Deloitte, as well as serving in Deloitte's Human Capital Consulting practice.

He offers clients a wealth of experience across industries including financial services, hospitality, professional services, nonprofits, manufacturing, healthcare, and technology.

David holds a B.A. in Economics from the University of Colorado in Boulder, CO and an M.B.A. from Emory University, in Atlanta, GA. At Emory, he studied Leadership and Decision Sciences as a member of the Robert W. Woodruff Scholars and Fellows Program.

David has completed his executive coaching certification at Columbia University in New York. He is also certified in the Hogan Assessment Suite (HPI, HDS, and MVPI).


Articles by David:

Company: CultureIQ

Industry: Technology

Employees: <500

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