Cole Nussbaumer

Cole Nussbaumer

Cole Nussbaumer

Founder, Storytelling with Data

Advanced Data Visualisation - Storytelling to Drive Action

Being able to tell stories with data is a skill that’s becoming ever more important in our world of increasing data and desire for data-driven decision making.

An effective data visualisation can mean the difference between success and failure when it comes to communicating the findings of your study, raising money for your non-profit, presenting to your board, or simply getting your point across to your audience.

When it comes to this, many people face a similar challenge: they recognise the need to be able to communicate effectively with data, but feel they lack expertise in this space.

The session covers five key lessons:

  1. Understand the context
  2. Choose an appropriate visual display
  3. Identify and eliminate clutter
  4. Draw attention where you want your audience to look, and
  5. Tell a story.

What You Will Learn:

  • Comprehend the difference between effective and poor visuals and identify examples of each
  • Understand the importance of context and audience when crafting visual communications
  • Be familiar with the Big Idea and storyboarding for strategising message and planning content
  • Know what type of visual to use when, given the information that is to be displayed
  • Recognise clutter that doesn’t add informative value and be comfortable cutting from visuals
  • Employ preattentive attributes to direct attention and provide a visual hierarchy of information
  • Craft a narrative and know what text is essential to aid the audience’s interpretation of information
  • Recognise the power of moving beyond simply showing data to telling a story with data
  • Synthesise lessons learned to transform a poor visual into an effective visual story

Day: 1

Track: Plenary

Analytics Sophistication: All

Cole Nussbaumer Knaflic tells stories with data. She is the author of Storytelling with Data: a Data Visualisation Guide for Business Professionals and writes the popular blog storytellingwithdata.com.

Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organisations all over the world.

Her unique talent was honed over the past decade through analytical roles in banking, private equity, and most recently as a manager on the Google People Analytics team. At Google, she used a data-driven approach to inform innovative people programs and management practices, ensuring that Google attracted, developed, and retained great talent and that the organisation was best aligned to meet business needs.

Cole travelled to Google offices throughout the US and Europe to teach the course she developed on data visualisation. She has also acted as an adjunct faculty member at MICA, where she taught Introduction to Information Visualisation, and has guest lectured at Stanford and Northwestern universities.

Cole has a BS in Applied Math and an MBA, both from the University of Washington. When she isn’t ridding the world of ineffective graphs one pie at a time, she is baking them, travelling, and embarking on adventures with her husband and young children in San Francisco.

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