Cole Nussbaumer

Cole Nussbaumer

Cole Nussbaumer

Founder/ Speaker/ Author, Storytelling with data

storytelling with data visualisation workshop masterclass cole nussbaumer

Data Visualisation - Storytelling to Drive Action

Stories resonate and stick with your audience in ways that data alone does not. Why wouldn’t you leverage the power of story when communicating with HR data?

Join this engaging session, during which Cole Nussbaumer Knaflic discusses the untapped potential of combining the magic of story with best practices in data visualization for communicating effectively with data.

The Context

As an HR professional, you have access to a ton of people data. Yet often, the best analytics fails to drive action.

One way to ensure your message is heard and remembered is to never simply show data, but rather to make data a pivotal point in an overarching story.

The Project

In this session, I'll demonstrate the importance of telling a story with data and provide some practical tips and strategies that will make you a better data storyteller, able to impart understanding and inspire change.

What You Will Learn

Concrete tips and strategies to use when communicating with data, including:

  • Understanding the power of pairing visuals with story
  • Identifying and eliminating visual clutter
  • Means for focusing your audience's attention
  • The magic of story for getting your point across

Together, these lessons will help you more effectively communicate with your HR data.

Analytics Sophistication: All

Day: 2

Track: Future

Cole Nussbaumer Knaflic tells stories with data. She is the author of ‘storytelling with data: a data visualization guide for business professionals’ (Wiley, October 2015) and writes the popular blog

Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organisations all over the world. Her unique talent was honed over the past decade through analytical roles in banking, private equity, and most recently as a manager on the Google People Analytics team.

At Google, she used a data-driven approach to inform innovative people programmes and management practices, ensuring that Google attracted, developed, and retained great talent and that the organisation was best aligned to meet business needs.

Cole travelled to Google offices throughout the US and Europe to teach the course she developed on data visualisation. She has also acted as an adjunct faculty member at MICA, where she taught Introduction to Information Visualization.

Cole has a BS in Applied Math and an MBA, both from the University of Washington. When she isn’t ridding the world of ineffective graphs one pie at a time, she is baking them, travelling, and embarking on adventures with her husband and young children in San Francisco.

Tucana - People Analytics World/Forum

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