Brydie Lear

Brydie Lear

Brydie Lear

Global Head of HR Intelligence & Analytics, ING

The Journey to Becoming a Truly Insight-Driven HR Function at ING Bank

In 2013: Brydie started the global People Analytics Journey at ING Bank in Amsterdam.

The goal: how could ING become a truly insight-driven HR function every day, using a science-led approach that would target business value?

Now, 4 years later: the function has moved from garden-variety analytical insights to those that directly influence business outcomes. It required a combined approach with regards to expertise, strategy, data, technology and processes.

Brydie Lear is directly reporting to the global CHRO, who’s very much involved with the development of the people analytics team. There’s a strong belief within ING that the success of the people analytics function can positively support and impact the business strategy. Don’t miss out on this unique journey and learn from this integrated approach within ING.

Analytics Sophistication: All

Day: 1

Track: Strategy

Brydie Lear is Global Head HR Intelligence & Analytics at ING Bank, based in Amsterdam. She is an Australian HR professional who is member of the global HR Management team at ING and is leading both the reporting as well as the advanced analytics function.

Brydie has a background in Psychology and Criminology from the University of Melbourne and is currently doing an MBA in Big Data and Business Analytics at the University of Amsterdam Business School. She has performed HR roles in the Talent and Leadership development domain prior to moving to the ING people analytics role in 2013.

Company: ING Bank

Industry: Print Media

Employees: 85,000


The ING Group is a Dutch multinational banking and financial services corporation headquartered in Amsterdam. Its primary businesses are retail banking, direct banking, commercial banking, investment banking, asset management, and insurance services. ING is an abbreviation for Internationale Nederlanden Groep (English: International Netherlands Group).

The orange lion on ING's logo alludes to the Group's Dutch origins under the House of Orange-Nassau. ING is the Dutch member of the Inter-Alpha Group of Banks, a cooperative consortium of 11 prominent European banks. ING Bank was included in a list of global systemically important banks in 2012.

According to the "Fortune Global 500" in 2012, ING was the world's largest banking/financial services and insurance conglomerate by revenue with gross receipts exceeding $150 billion per annum; overall, it was the 18th largest corporation by revenue. As of 2013, ING served over 48 million individual and institutional clients in more than 40 countries, with a worldwide workforce exceeding 75,000. The company is a component of the Euro Stoxx 50 stock market index.


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