Leveraging Interviews and Qualitative Analysis to Drive Strategy Execution
Research
Presentation
Universal
Wed 27 April
18:15 BST
Alec Levenson
Economist / Senior Research Scientist -
Center for Effective Organizations
Interviews and qualitative data analysis are essential to identifying the barriers to improved organisational performance. Yet these tools are greatly underutilised by most people analytics professionals.
This session will explore:
- How to conduct a thorough organisational or business process analysis via a series of conversations
- How to draw the sample of people to talk to, and how thorough do you have to be
- The importance of painting a tapestry with the information, rather than looking for central tendencies in the data
- The bedevilling “small N” problem: why statistical analysis can’t be applied, even when it seems like it should be feasible by surveying lots of people about the issue.
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Alec Levenson is an Economist and Senior Research Scientist at the Center for Effective Organizations, Marshall School of Business, University of Southern California. His action research and consulting work with companies optimise job and organisation performance and HR systems through the application of organisation design, job design, human capital analytics and strategic talent management. Alec’s work with companies combines the best elements of scientific research and practical, actionable knowledge that companies can use to improve performance. He draws from the disciplines of economics, strategy, organisation behaviour, and industrial-organisational psychology to tackle complex talent and organisational challenges that defy easy solutions. He has trained Human Resources professionals from a broad range of Fortune 500 and Global 500 companies in the application of human capital analytics. Alec’s research has been featured in numerous academic and business publications, and in the New York Times, Wall Street Journal, The Economist, CNN, and more. He has published three books: Strategic Analytics; Employee Surveys That Work; and What Millennials Want From Work (joint with Jennifer Deal)
