Human-Centred People Analytics: Balancing Perspectives on Opportunities and Risks
Research
Presentation
Universal
Wed 27 April
12:15 BST
Aizhan Tursunbayeva
Assistant Professor
University of Naples Parthenope
People Analytics is an emerging area of digital innovation focused on capturing and analysing data about employees, teams and the workforce to increase organisational intelligence. However, People Analytics also raises new ethical and societal challenges. With public awareness of data risks rising, and privacy regulations becoming more stringent, failing to address these matters could be both economically and reputationally impactful for organisations. Thus, reconciling the drive for innovation with ethical requirements is imperative.
This presentation aims to discuss both opportunities and ethical and trust issues in People Analytics, and to consider their implications for stakeholders, society, and the future of work. The objectives are to provide an overview of the current relevant research and practice, and inform recommendations for human-centred People Analytics projects in organisations.
This session will explore:
- Opportunities and risks of People Analytics
- Suggestions and recommendations for managing ethical risks of People Analytics.
Learning outcomes:
- A balanced perspective on People Analytics implications
- A human-centred approach to People Analytics.
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Dr. Aizhan Tursunbayeva is an Assistant Professor at the University of Naples Parthenope (Italy). Her previous professional roles include Assistant Professor at the University of Twente (Netherlands), Management Consultant at KPMG Advisory, Global Organizational Development Manager at Giunti Psychometrics, and HR Manager at HSBC Bank. Her research and teaching lie at the intersection of Human Resource Management, Organizational Design, Innovation, Technology, and People Analytics.
Global Remuneration Professional (WorldatWork) Certified Professional Coach (International Coach Academy)