Sjoerd van den Heuvel
People Analytics Researcher
University of Applied Sciences Utrecht
In a 2018 publication in Harvard Business Review, McKinsey introduced the role of Analytics Translator. The Analytics Translator bridges the gap between data expertise on the one hand and business expertise on the other hand. According to McKinsey, organisations now recognise that the success of analytics in an organisation is not only determined by data scientists, but by cross-functional teams consisting of data engineers, data architects, data visualisation experts, and (perhaps most importantly), Analytics Translators.
Analytics Translators are not a substitute for data scientists or business managers, but rather act as liaisons, as connectors. The McKinsey Global Institute estimates that by 2026, the demand for Analytics Translators in the United States alone will have risen to between two and four million jobs.
This session will explore:
- What is an analytics translator – and what is it not?
- What skills and competencies does an analytics translator require?
- How do you build a data-driven business with analytics translators?
- Do you fit the profile of an analytics translator?
- Why the Analytics Translator role is necessary for building a data-driven business
- A variety of use-cases developed by analytics translators
- How to start transforming your organisation to become a true data-driven business.
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Sjoerd van den Heuvel Ph.D. is associate professor for Data-Driven Business & People Analytics at the University of Applied Sciences Utrecht in the Netherlands. He is an international authority and a frequently asked speaker at business conferences and in-company trainings across the globe.
Sjoerd co-founded the very first Master of Science program ‘Data Driven Business’ in the Netherlands; a formally accredited, and by the Dutch Government funded, multi-disciplinary 1-year university program in which students master the role of Analytics Translator: the must have role for data driven organizations (source: McKinsey, 2018).
Sjoerd teaches Data Driven Decision Making and People Analytics to professionals, undergraduate and graduate students. His research focusses primarily on individual competencies and organizational capabilities required for successful Data Driven Business & People Analytics.
Sjoerd holds a Ph.D. degree in Human Resource Management from Tilburg University in the Netherlands, and prior to his current position, he worked as a senior management consultant (Capgemini Consulting), senior Engagement & Retention advisor (Dutch Postal Service) and assistant professor in HRM (University of Amsterdam and Twente University).
In both his teaching and research activities, his core focus is on how to bridge the gap between science and practice, because that’s where the People Analytics magic happens!