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GeXsha: Our Journey Towards a Superb Human Experience

GeXsha: Our Journey Towards a Superb Human Experience




30 minutes

Gustavo Ganton

Global Analytics Leader, Starbucks

Gustavo Canton Starbucks Analytics

The session aims to shed light on how we are transforming the Analytics function in Starbucks with a community-centric mindset, so that we can take care of our Partners, Customers and Communities.

GeXsha is a holistic initiative that aims at building the workforce of the future, connecting our supply chain end-to-end, optimising our resources and networks of collaboration, and investing in best-in-class technologies so that we can maximise human potential and provide a superb human experience, powered by A.I.


GeXsha: Our Journey Towards a Superb Human Experience

Analytics, Leadership, Digital Transformation and Strategy

  • Analytics teams need to evolve in the age of personalisation
  • Business leaders need to free up their time and be more agile in the times of Covid-19
  • Organisations must evolve faster and embrace disruption
  • Tech and analytics teams need to feel empowered.

This session will explore:

  • How digital transformation aims to serve our Partners, Customers and Communities
  • How we provide a superb experience by unleashing data powered by A.I.
  • Our evolution from Data to Reporting to Analytics, to Augmented Analytics and Extended Reality for extended human intelligence.

Key takeaways:

  • How to deal with barriers and win the hearts and minds during an accelerated digital transformation
  • How to make the business case to evolve your analytics organisation
  • Why you need to be bold to truly evolve in today’s world.

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Gustavo Canton Starbucks Analytics

Gustavo Canton

Global Analytics Leader


Gustavo is an Analytics Leader at Starbucks. He is responsible for all Partner, Supply Chain and Retail analytics-related activities to support talent, workforce of the future, and the communities we serve.

Some of his current responsibilities are to manage a 15+ global analytics team, co-create the strategy for long-term analytics infrastructure, and provide advance analytics support across the entire employee life cycle, in collaboration with other divisions (Finance, IT, Marketing, and others).

– Six Sigma Black Belt
– Chief Data Officer Network Participant
– Leadership in the Age of Personalization Consortium

PODCAST: How technology and analytics can impact on human potential, with Gustavo Canton.