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Communication Matters – Lesson for HR from Sports Journalism

Communication Matters – Lesson for HR from Sports Journalism

Career

Presentation

Universal

30 minutes

Ben Teusch

People Analytics Business Partner, Facebook

Facebook People Analytics

Insights and predictions, however robust and useful, must be presented in a way that makes sense for the audience, connects with them, and leads them to take action. If the data isn’t used or acted upon, there can surely be little value in having it.

Sports reporting gives a good example of how often large data sets can be simplified and effectively communicated to a broad audience, with no assumptions about data literacy. Facebook’s Analytics Business Partner position must do just this.

Learn how the seemingly-unrelated field of sports journalism can give very helpful guidance for HR and People Analytics in communicating with data, framing, contextualising and storytelling.

Career

Communication Matters – Lesson for HR from Sports Journalism

Sportswriters and Stakeholders: how the sports world makes people analytics interesting and useful

  • The best analyses aren’t useful if they aren’t communicated so an audience can understand them
  • It is hard to find good examples of people analytics communication because of privacy
  • Sports reporting is a form of people analytics communication that is tailored for a specific, non-technical audience.

This session will explore:

  • Why it’s worth taking time to communicate the results of our analyses
  • How sports reporting gives good examples of how we can communicate people analytics results
  • How Facebook organises its team to help ensure results are communicated effectively
  • Examples of how to share people analytics results.

Outcomes – attend and learn:

  • How to share people analytics results
  • How to learn a skill from an adjacent field
  • How to organise a people analytics team to maximise effective communication.

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Ben Teusch People Analytics Business Partner Facebook

Ben Teusch

People Analytics Business Partner, Facebook

Facebook People Analytics

Ben is an Analytics Business Partner on Facebook’s people analytics team, working with research scientists on the People Analytics team to answer leaders’ organisational questions, and make the results easy to understand so they can make informed decisions. He enjoys teaching others how to do the same.

Ben holds degrees in mathematics, economics, and industrial and labour relations.