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The Art and Science of People Analytics Adoption

The Art and Science of People Analytics Adoption




30 minutes

Dirk Jonker

Founder & CEO, Crunchr Analytics


It’s an inconvenient truth to most leadership teams: you launch a workforce dashboard, deploy an analytics solution, provide training and hope that everyone uses it. You are anxiously looking at the usage statistics and realise that the excitement is short-lived. Four weeks in and about 25% is using it and 75% of the potential users have moved on to other priorities.

Why do most people analytics initiatives fail? In the People Analytics World keynote speech, Dirk Jonker shares results of his latest research in which he analysed the drivers of People Analytics adoption with .. People Analytics!

You will learn about the model, the results, how Crunchr productizes these findings in its analytics solution, and how to design personalized implementation strategies. The results are mind-blowing: 35% higher adoption within 4 weeks.


The Art and Science of People Analytics Adoption

  • Most people analytics initiatives are successful in pilots but fail to deliver on expectations when they are scaled to business unit or companywide level.

  • One reason is the lack of a people analytics productisation strategy. The other reason is that implementation is done without a clear adoption strategy.

  • Companies look at consultants and technology firms for guidance but they are left with slick commercial talks and very generic ‘change management’ presentations.

  • The inconvenient truth is that there is hardly any research available on what drives people analytics adoption. So everyone is in the dark.

  • Crunchr wanted to use People Analytics to understand the drivers for successful adoption of People Analytics.

  • Crunchr constructed a model with 5 constructs, 10 drivers and 20 interventions. Subsequently, it correlated this to the actual usage of the Crunchr solution.

  • The results of this first research were stunning. Crunchr is conducting a second wave of research – starting in the summer of 2021 – in which it further tests personalised adoption strategies.

This session will explore:

  • What is “The People Analytics at Scale” Mindset?
  • There are two interdependencies to scale: productisation and adoption strategies
  • Novel research on adoption strategies & outcomes
  • How we used it to improve adoption by 35% in 4 weeks.

Outcomes – attend and learn:

  • Understand the behavioural science of people analytics adoption
  • Learn about 20 tools and interventions to increase the usage of workforce insights in your company
  • Understand that every professional learns differently – and that the implementation strategy should to some extent be personalised.

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Dirk Jonker Crunchr

Dirk Jonker

Founder & CEO, Crunchr Analytics

Dirk was a consulting actuary in the US and Europe, with a focus on corporate restructuring and strategic total rewards. During the global financial crisis (2008), Dirk started pioneering how elegant mathematics could help leadership teams with big decisions on the edge of business and workforce. It was his start of workforce analytics and ever since he’s known as DataDirk.

In the last 15 years, he has worked with many HR Leadership teams to inspire with his “Art of the Possible” workshops and consulting engagements, which always starts with one simple question “what value are you chasing”? In 2014, he started exploring the productizing of People Analytics, because he believed that most analytics initiatives in HR were really setup as (one-off) projects versus scale and sustainable 10X impact.

Dirk Jonker is the founder and CEO of Crunchr, the world’s most intuitive solution for workforce reporting, people analytics and strategic planning. He combines a unique background of mathematics, corporate restructuring experience, six sigma process optimization and data engineering, to make People Analytics accessible and actionable.

His areas of interest are strategic planning and the adoption of analytics in HR. Dirk teaches at international universities and business schools – and enjoys speaking at conferences and for HR professionals to show that analytics in HR is powerful and can be simple.

Dirk is Actuary of the Year, was featured in The Economist as an expert in workforce analytics, and awarded Entrepreneurial Top Talent by Dutch Financial Times. Crunchr became Cool Vendor in HR (one of five companies in the world) by Gartner and Josh Bersin has Crunchr on his Watchlist for already 3 years.

Dirk is an advisory board member at various technology start-ups in data science and HR.