storytelling with data visualisation masterclass visualization workshop hr analytics


Data Visualisation Masterclass

24 April 2017 – Church House, Westminster, London

session description

Being able to tell stories with data is a skill that’s becoming ever more important in our world of increasing data and desire for data-driven decision making. An effective data visualisation can mean the difference between success and failure when it comes to communicating the findings of your study, raising money for your non-profit, presenting to your board, or simply getting your point across to your audience. When it comes to this, many people face a similar challenge: they recognise the need to be able to communicate effectively with data, but feel they lack expertise in this space.

This 1-day workshop directly addresses this challenge, imparting the skills needed to excel in this space. The session combines theory with practical application of content design and data visualisation best practices, with a focus on telling a compelling story with data.

Specifically, we cover five key lessons:

  1. Understand the context
  2. Choose an appropriate visual display
  3. Identify and eliminate clutter
  4. Draw attention where you want your audience to look, and
  5. Tell a story.

Concepts are made concrete via the numerous real world examples and hands-on learning through a variety of individual and small group exercises.

Each participant will also be given a complimentary signed copy of Amazon Best Seller Storytelling with Data (RRP £31.99).

who should attend

Those needing to communicate with data on a regular basis will be best served by this workshop. This includes but is not limited to:

  • Leaders needing to communicate in a data-driven way to their boards or investors
  • Managers wanting to understand best practices and provide helpful feedback to their teams
  • Analysts preparing data for internal or external stakeholders to drive informed decision making
  • Data scientists or statisticians needing to share their insights with less technical audiences
  • Students preparing for their dissertation or needing to communicate results of their study

From a technical standpoint, it will be helpful for those attending to have an understanding one or more tools for graphing and communicating with data (e.g. Excel, Tableau, PowerPoint). The workshop itself will be low-tech, utilising paper and pens for exercises (laptops are best left at home). The lessons will focus on best practices that can be applied in any data visualisation or presentation software.


what you will learn

At the end of this interactive workshop, participants should be able to:

  • Comprehend the difference between effective and poor visuals and identify examples of each
  • Understand the importance of context and audience when crafting visual communications
  • Be familiar with the Big Idea and storyboarding for strategising message and lanning content
  • Know what type of visual to use when, given the information that is to be displayed
  • Recognise clutter that doesn’t add informative value and be comfortable cutting from visuals
  • Employ preattentive attributes to direct attention and provide a visual hierarchy of information
  • Craft a narrative and know what text is essential to aid the audience’s interpretation of information
  • Recognise the power of moving beyond simply showing data to telling a story with data
  • Synthesise lessons learned to transform a poor visual into an effective visual story

masterclass agenda

24 April, 09.00 – 17.00

Lesson 1: understand the context

Discuss importance of identifying specific audience and action

Lesson 2: choose an appropriate visual display

Review common data visualizations, use cases, and examples

Lesson 3: identify & eliminate clutter

Introduce the Gestalt Principles; discuss issues with lack of contrast

Lesson 4: focus your audience’s attention

Demonstrate the power of preattentive attributes like color, size, and position

Lesson 5: tell a story

Illustrate the importance of narrative and words when communicating with data

Applying all we’ve learned: small group work

Applying all we’ve learned: share + discuss

Recap, where to learn more, final Q&A, wrap up

This masterclass is a separate event linked to the People Analytics World conference, taking place on the two days following this full-day practical workshop.

people analytics world conference 2017

For more information, please contact or call +44 (0)203 290 3221

cole nussbaumer storytelling with data visualisation masterclass hr analytics

With Cole Nussbaumer

Founder, Storytelling with Data

Former People Analytics Manager, Google

Based in San Francisco with clients across Silicon Valley and around the world, this is the only chance in Europe this year to meet and learn from this globally-recognised master of effective Data Visualisation, storytelling and making an impact.

cole nussbaumer storytelling with data visualisation masterclass hr analytics

Cole Nussbaumer was the top-rated speaker at People Analytics World 2015


More praise for Storytelling with Data workshops:


“The session was the best training I have been to in years – I left excited, inspired and challenged to think of ways to do it better. I think anyone who reports findings from data back to clients would find this training valuable!”


“Very few training seminars that I’ve attended have been as directly applicable to my work as this one. I would definitely recommend it.”


“This is a great intro course that everyone who ever presents information in written or slide form needs to attend. The logical framework for how to step back and think through the ‘why’ of the data you want to share, then the link to the visual representation was well done.”


“I am INCREDIBLY judgmental and impatient with poorly planned and executed presentations. You were AMAZINGLY engaging and informative! It was immediately clear where I could utilize your training.”


“I’ve attended 5 or 6 half-day and full-day dataviz trainings in the past year and yours has been the best.”


“What did I like most? All of it. Super informative, fascinating, applicable content. Great, engaging presentation. Interesting content. Great tips and tricks.”


“Cole – your session was awesome. Can’t wait to take these lessons back to my team.”

instructor bio

Cole Nussbaumer Knaflic tells stories with data. She is the author of Storytelling with Data: a Data Visualisation Guide for Business Professionals and writes the popular blog


Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organisations all over the world.

Her unique talent was honed over the past decade through analytical roles in banking, private equity, and most recently as a manager on the Google People Analytics team. At Google, she used a data-driven approach to inform innovative people programs and management practices, ensuring that Google attracted, developed, and retained great talent and that the organisation was best aligned to meet business needs.

Cole travelled to Google offices throughout the US and Europe to teach the course she developed on data visualisation. She has also acted as an adjunct faculty member at MICA, where she taught Introduction to Information Visualisation, and has guest lectured at Stanford and Northwestern universities.

Cole has a BS in Applied Math and an MBA, both from the University of Washington. When she isn’t ridding the world of ineffective graphs one pie at a time, she is baking them, travelling, and embarking on adventures with her husband and young children in San Francisco.